This week I’m posting some strange, lovely scans from old Ladybird books for children. For most British people who started school at any time between the 1940s and the beginning of the 1980s these will need little introduction, because they’ll be familiar and fondly remembered either from their own homes or from the school library. For all those people who didn’t grow up on this weird little island between the end of World War II and the murder by Thatcherite politics and Reaganomics of what one might call Ladybird values, Ladybird was a publisher of slim hardbacked books intended to help children learn to read, and in a more general sense to instil a peculiarly British (and sometimes just plain peculiar) sense of the world having invariable rules of order, decency, progress and rationalism, of everything being OK and under control and British.
As time went on parents were sometimes depicted changing with the times. Mummy began to step out of the house without wearing a hat, eventually (my goodness!) even leaving the house to work at her job; new occupations and possibilities in general were acknowledged; in a stoic, stiff upper lip and fuss-free way British children of immigrants slipped in unannounced to play happily with the default white children. But otherwise the Ladybird design, typography, ethos and aesthetic remained remarkably unaltered through all the decades they were published, especially considering that their temporal range encompassed the Blitz, the Swinging Sixties, disco, punk and the silicon chip. Even the paper these books were printed on seemed to be unlike any other and never seemed to change.
While this may all seem very nostalgic, I must also admit that I only recall a peripheral engagement with these books when I was a child, mainly via my younger brothers rather than on my own behalf. I myself was a freakish Midwich Cuckoo of a child who was already far too advanced a reader at Ladybird’s target age to have any need of such simplified and overtly didactic texts. Not a brag really because pretty much all of my peers hated me for it and unlike my fictional counterparts I couldn’t even make dimwitted, barely literate classmates die just by thinking about it.

From ‘James I and the Gunpowder Plot’ 1967, illustration by John Kenney.
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